If you see a product labeled as pure noni juice, what this means is that this juice should be only noni juice and not a blend of noni and other fruit juices. In addition, a pure noni juice product should be free of any additives: and certainly no added flavors, sweeteners or preservatives should be used.
There are some people who think that to be pure noni juice, the product should also be unpasteurized, though for the sake of safety, the vast majority of noni juice products you find in the US are pasteurized. Most (but not all) products sold as pure noni juice are made from organically grown noni fruit which has been fermented and aged for somewhere between three and six months. This natural fermentation and aging process results in a pure, concentrated noni juice which provides all of the health benefits of the fruit.
Not all pure noni juice products are equal in quality. Depending on how ripe the noni fruit were when picked, the juice may vary in nutritional content, flavor and other factors. If noni has been harvested too early, then the fruit will not ferment as readily as noni picked at the peak of maturity and as such will contain significantly lower levels of vitamins, minerals and other nutrients.
Some producers have a track record of harvesting the fruit too early and making noni products (including pure noni juice) which are of inferior quality than those which are made by manufacturers who harvest their fruit when ripe. The fermentation and aging process can take up to six months – the longer the fruit is allowed to age, the better the quality of the finished product.
One other thing that consumers need to be aware of is that not all products labeled as pure noni juice are in fact what they claim to be. These products may have only noni pulp or even just a noni extract which has been mixed with other types of juice; it may look like pure noni juice, but these products are anything but.
So in order to be certain that you are buying the purest product available be sure to read the label very carefully. Check to see whether it contains only noni juice and as such is not blended with other fruit juices.
Also, another indication of quality is to check and see where the juice you are purchasing originated. The best places are the Hawaiian islands of Maui, Molokai, Kauai and Oahu as well as the Marquesas Islands and also Tahiti. This is because the best quality noni grows in the silica rich volcanic soils which abound in these locations. For health and safety reasons too, you want to make sure that the pure noni juice you buy has been pasteurized.
Now the FDA is not particularly diligent when it comes to evaluating whether products claiming to be pure are indeed pure. So you will always need to check this for yourself. Another option if you have the time and energy would be to purchase some noni fruit and allow it to ferment at home. This will certainly ensure that you are getting a pure product. All you have to do is place the noni in a bowl. The pressure within the fruit as it ferments will cause the juice to seep which you then collect. You might want to check though where the noni fruit you are buying was grown.
Ultimately, it’s up to you to make sure that you’re buying juice which is really pure noni juice and not something which contains just a minuscule amount of noni. Read labels and purchase only pure noni juice products – only these will give you the full array of health benefits which this juice provides.
Nathan Marks is an expert on natural medicines. He is a big believer in the “food as medicine” paradigm or simply the notion that “you are what you eat”. After spending time in the Pacific he has also become enthusiastic about pure noni juice.To stay informed about pure noni juiceplease come and visit Nathan’s site.
